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Tag Archives: online marketing

Cyberia is a land where normal rules apply, but in fast-forward. A great example is how quickly the latest fad can take hold, can supernova into the greatest thing ever, and then die off almost as quickly. Sometimes though, the fad can swing the other way and create a lot of haters. I read recently about this kind of thing at Darren’s blog. He writes about marketing online but in this post, he wrote about how a viral marketing campaign can backfire and create a lot of hatred amongst the former promoters of the scheme. I suppose that happens in the real world with pyramid schemes and whatever. But in Cyberia, it all just moves so much faster.

Because I am about a fortnight behind in reading many of my subscriptions (but catching up today on a lot of the backlog), the whole BlogRush thing Darren talks about has emerged, peaked and swung back all in that time. So I only read about their huge push and viral marketing campaign earlier this morning. And now, I’m reading of their demise. It’s interesting to see just how fast the rollercoaster has gripped them.