On this video, ABC’s Mediawatch showed how Channel 10 has broken the law running subliminal advertising during the recent Aria Award presentation. Channel 10 has passed the buck and said it’s not subliminal advertising. The advertisers put their hands up and say “nothing to do with us”. The program’s producers say it was Channel 10 who did it.
I’d urge you all to watch the video. And if you think what’s been done is wrong, then do this:
- complain to the TV network (of course, I know none of you will, but I guess it’s an acceptable form of protest);
- highlight this behaviour;
- and most importantly, boycott the companies who pay for this kind of advertising (in this case: KFC, Bigpond, Chupa Chups & Olay).
The only way companies will be discouraged from this kind of deceitful (and illegal) conduct is if it hurts their bottom line. The only way to make corporations behave in a decent and civil manner is if not doing so impacts their profits. So I’d urge you to punish these corporations in the only way they’ll understand.